Pokémon Go maker Niantic doubles Black Lives Matter donation to $10m

3 years 9 months ago

Pokémon Go developer Niantic has doubled its donation to Black Lives Matter charities and initiatives, from a minimum of $5m up to a final total of $10m.

The studio previously said it would donate all of its own proceeds from last weekend's Go Fest 2020 event to US nonprofit organisations helping Black communities rebuild, and to support Black developers creating projects using its own games platform. The Pokémon Company subsequently said it would match that $5m minimum pledge.

Niantic has not announced a final number of Go Fest 2020 tickets sold (though a week before the event, it had shifted more than a million). Instead, it stated "millions of people took part in the ticketed experience" from 124 different countries and regions.

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