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Nintendo Switch blockbuster Animal Crossing: New Horizons has become a hub for brands and businesses to attract new customers, stage campaigns, and even hold protests.
But, after seeing the game used so prominently, Nintendo has now issued a formal set of guidelines for businesses and organisations, which notably includes the line: "Please also refrain from bringing politics into the game."
The announcement of these guidelines - and that political line in particular - comes just weeks after the US election, in which the Biden campaign used Animal Crossing to release virtual yard signs and host an island with information on his campaign and details on how to vote.