Well here's one way of getting yourself some free publicity: casually announce your product will be releasing alongside Switch 2 this "September" so everyone excitedly thinks you might have just accidentally splurged Nintendo's big secret, then, when you're confronted about it, give a little shrug and admit you were just "guessing".
That's pretty much what happened today when audio company Altec Lansing shared a press release unveiling a partnership with GameShark (now AI Shark) that'll see it release a new AI-powered GameShark successor - an announcement casually tossing in the sentence, "The official launch is planned to coincide with the Nintendo Switch 2 in September 2024."
Unsurprisingly, Nintendo fans desperate for Switch 2 news following persistent reports the console is launching this year (hello, I am one of these people) immediately began to wonder if Altec Lansing - not a small company by any stretch of the imagination - might have just inadvertently shared some highly confidential information they shouldn't have.