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China has announced new rules to limit the encouragement of spending in online video games, spooking investors in two of the world's biggest publishers.
News of the limits wiped a combined ~$80bn from the value of Tencent and NetEase, China's two main games publishers that now support or part-own many of the world's biggest games companies.
Chinese online video games will now no longer be able to offer an extra incentive to spend in a game for the first time, or for spending repeatedly, Reuters reported.