Blizzard hops on controversial AI train with concept art tool

1 year 1 month ago

Blizzard's chief design officer Allen Adham has reportedly told staff to "prepare to be amazed" by the company's AI technology.

An email seen by the New York Times regarding 'Blizzard Diffusion' was sent to employees earlier this year. Blizzard Diffusion is the company's internal AI tool, which has allegedly been trained as an image generator on Blizzard's own titles (its name is a play on Stable Diffusion, another AI image generation platform).

Reportedly, this tool was being used "to help generate concept art for game environments as well as characters and their outfits". Adham also made mention of possible tools for "autonomous, intelligent, in-game NPCs," "procedurally assisted level design" and AI-assisted "voice cloning," "game coding" and "anti-toxicity" in his email.

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Victoria Kennedy

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