When it came time to choose our top 4K TV for HDR gaming, there was only one real option: the LG CX OLED. It boasts impressive contrast, low input lag and pixel response times and support for the latest technologies - including the HDMI 2.1 standard that allows 4K 120Hz HDR gameplay. The 55-inch CX has now dropped by £400 to its lowest-ever price of £1299 - making it the perfect companion for the next-gen Xbox Series X and PlayStation 5. Here's why we think this TV is so good, where to find it and how much cheaper it's likely to get.
Update: November 23. Black Friday has begun and this is still the best deal we've found on a top 4K HDR TV. The CX OLED really ticks all the boxes for gamers on PS5, Xbox Series X and PC. Original article continues below:
First of all, let's cover where this deal is available. We've spotted the £1299 price at Amazon, John Lewis and Currys. Currys and John Lewis both include a five-year guarantee as standard, but John Lewis also offers accidental damage insurance - including burn-in damage - for £140, making it the best place to buy if you want the extra reassurance.