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As we move into the mid-range sector of the GPU market, AMD's latest - and last - RDNA 3-based desktop graphics cards represent yet another golden opportunity for AMD to grab some precious market share from Nvidia. Put simply, the RTX 4060 Ti is the least compelling offering in the entire desktop 40-series line-up - it's the closest AMD is going to get to an open goal - while the RTX 4070's value proposition was controversial, being the most expensive 70-series card Nvidia has ever made.
On the face of it, AMD's new $499/£479 RX 7800 XT certainly offers a strong alternative to the RTX 4070. Based on US pricing, it's $100 cheaper, you get undeniably more potent rasterisation performance and the 12 gigs of VRAM offered by the Nvidia card gets a 4GB boost on its new AMD competitor. This is AMD making life tricky for its competition.
The $449/£429 RX 7700 XT? We're reminded of launch pricing for the RX 7900 XT - it offers proportionately less performance for the money than its more powerful counterpart with 4GB less framebuffer memory too, this time with a more impactful drop from a 16GB to 12GB allocation. It's absolutely baffling, as the RTX 4060 Ti 8GB was a turkey, and in the meantime, price cuts on the 16GB model add further pressure to the 7700 XT. It just doesn't quite make sense.