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UPDATE 21st October 2020: 2K has issued a statement on the unskippable adverts in NBA 2K21, suggesting their placement was a mistake.
In a statement issued on Twitter, 2K said the ad that sparked a backlash earlier this week "impacted our players' experience in a way we didn't intend, as these ads are not meant to run as part of the pre-game introduction".
2K has promised this will be fixed in future episodes of 2KTV.