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This week, 2K Games became the first publisher to announce a markup in pricing for the next-gen versions of a console game - taking the PlayStation 5 and Xbox Series X editions of NBA 2K21 up to $69.99.
That's a $10 increase on the current-gen console versions of NBA 2K21 for PlayStation 4 and Xbox One. (And no, the game won't support Smart Delivery, Microsoft's free cross-gen upgrade program.)
Here in the UK, Amazon and GAME list the PlayStation 5 and Xbox Series X versions of NBA 2K21 at £64.99, a £10 markup on the PS4 and Xbox One versions at £54.99.