Nintendo announced another promotional item for its next game. There is now a The Legend of Zelda: Tears of the Kingdom Snapchat Lens that is also a clock that offers a countdown to the game's launch. When used, on the left side of the screen you’ll see how many days, hours, minutes, and seconds are left until “your adventure begins.”
There's no official trailer shared online to show how it works. However, the Snapchat Lens official page for The Legend of Zelda: Tears of the Kingdom countdown clock lens offers a sample. It shows how it uses the same font as the game. Below the message about "your adventure begins," the countdown appears vertically. The hilt of the Master Sword also appears to the left of the person. This would allow it to look like you're about to grasp it.
Nintendo's organized a lot going into the next entry's launch. For example, there will be a Nintendo NYC midnight launch event, which is paired with a Treehouse stream. In Japan, Lawson will feature food and merchandise.
The Legend of Zelda: Tears of the Kingdom will launch on May 12, 2023, and the Snapchat Lens countdown clock lens is available to use now.
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