The Persona series protagonists will get another clothing set in a new merchandise lineup coming from Animate. Their new costumes will feature splatters of paint based on the theme color of their respective titles.
The new Persona protagonist merchandise will appear in various forms. The lineup will consist of clear files at 550 yen each (~$4), postcards at 660 yen (~$5), and acrylic blocks at 1,650 yen (~$13). The most expensive item in this lineup will be framed art featuring the protagonist(s) from one of the five mainline entries at 18,700 yen (~$144).
This Persona merchandise lineup will appear at physical Animate stores in Ikebukuro, Tokyo, and Nipponbashi, Osaka, from July 22 to August 28, 2022. Most of the items are available for pre-order on Animate's Japanese online shop. The framed art will have a different release window. Animate will open limited pre-orders for the framed art on July 22, 2022, and deliver the finished products around October 2022.
Atlus has been extensively featuring all mainline Persona protagonists in the series' 25th anniversary. The company is currently holding the Persona 25th Anniversary Festival in Tokorozawa, Saitama. A hotel and store located nearby the venue feature the series protagonists in hotel staff and store clerk-themed attires.
The Persona series' 25th anniversary celebrations will conclude with the Super Live P-Sound Wish concert in October 2022 and the final announcement in Fall 2022.
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