2 years 11 months ago
Link
![](https://i.kinja-img.com/gawker-media/image/upload/s--hXq_NMhm--/c_fit,fl_progressive,q_80,w_636/3613bde84849e2a004b15252fa348638.jpg)
There’s a thing that Nike does sometimes where, despite lacking the official license to make a branded shoe, they just pick a very obvious colour scheme, let fans give them a nickname, and run with it anyway. It’s worked on everything from Doraemon to Gundam, and next month it’s taking on Star Wars.