Recently, 2K Sports announced that NBA 2K21 for PS5/Xbox Series X will cost $70 USD, which is a $10 price increase from the $60 USD that has been commonplace since the Xbox 360/PS3 era. Other publishers are expected to follow suit and raise prices for next-gen games, but the full picture has not yet become clear. Xbox boss Phil Spencer has now commented on the matter, telling The Washington Post that he sees no problem with the price increase. Gamers will ultimately vote with their wallets, after all.
"As an industry, we can price things whatever we want to price them, and the customer will decide what the right price is for them," Spencer said. "I'm not negative on people setting a new price point for games because I know everybody's going to drive their own decisions based on their own business needs. But gamers have more choice today than they ever have. In the end, I know the customer is in control of the price that they pay, and I trust that system."
Spencer declined to say if Microsoft's own new games will cost $70 USD, but the situation at Xbox is somewhat different. With Xbox Game Pass, Microsoft offers a subscription service that gets you all first-party Xbox games for around $10 USD per month.
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