With the Game Awards taking place today, December 10, the anticipation for big and exciting surprises is at its peak. Microsoft has been teasing some Xbox announcements taking place at the show but has begun tempering expectations based on reactions.
Aaron Greenberg, general manager of Xbox marketing, has warned fans that many of their predictions about what could be announced have far exceeded reality. Greenberg has maintained that the announcements are exciting, but for everyone to just think a bit smaller.
You will see us & our social handles promoting tune-in for @thegameawards tomorrow. We hope you support the industry & watch. While we have a couple moments in the show, I would dial expectations way down versus speculation I am seeing, especially how big we went last year!
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) December 9, 2020
Microsoft used the Game Awards last year to announce the Xbox Series X, which was easily the biggest surprise of the show. It's unlikely that anything the company has planned for today could top that, especially with Halo Infinite confirmed to be skipping the event. Xbox's shooter exclusive recently got a confirmed Fall 2021 release window along with a minor update on progress since the delay earlier this year.
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