RTX 3080 Amazon Alerts Are Sending Buyers To $5000 Listings

Due to what Nvidia called "unprecedented demand" for its new RTX 3080 cards, the first release sold out before most consumers could even get a look in, with store pages slammed by bots buying up stock for resellers. Now, customers who signed up for Amazon's in-stock alerts for the graphics card are instead being sent to overpriced listings selling the RTX 3080 at prices up to $5000, as reported by The Verge.

Amazon's stock alerts allow customers to sign up for email notifications, letting them know when stock becomes available for an out-of-stock item. Normally useful for in-demand items, in this case users who've signed up for alerts are being sent to listings of up to $5000, many times the card's recommended retail price of $700.

The new Nvidia release has been so messy that the company has apologized for it, promising to ship new stock to retailers "every day," and saying that it has been "doing everything humanly possible, including manually reviewing orders, to get these cards in the hands of legitimate customers."