It's wild to think how far Microsoft and the Xbox One has come. It started this generation with what even the company has admitted was a huge misstep. The Xbox One's debut was nothing short of a catastrophe borne of mixed messaging that targeted the completely wrong crowd, and what many described at the time as anti-consumer strategies. It was a fumble that presented its competitor, Sony's PlayStation 4, an opportunity. And Sony seized it.
Microsoft hasn't been able to come back from that stumble. PlayStation 4 has maintained a sales lead and owned a great deal of the gaming community's mindshare, but while the Xbox One hasn't been able to gain ground, it has at the very least established steady footing again. The process of recovering has been a long and arduous one, but under the leadership of Phil Spencer, Xbox has worked its way back into the hearts and minds of gamers.
A new era of Xbox is now on the horizon, but in order to confidently move towards the future, it's important to keep in mind lessons from the past. And that's exactly what this episode of Remember When aims to do. It explores the original pitch for the Xbox One, arguably one of the worst sales pitches of all time, and then charts how Microsoft turned it all around to put Xbox in a strong position to achieve success with the Series X.
Continue Reading at GameSpot