Oculus, one of the companies that has helped pioneer virtual reality over the last handful of years, is being consolidated underneath a new name. As part of a rebranding effort to combine multiple departments, Facebook has decided to group it with other AR/VR ventures under the name Facebook Reality Labs.
The news comes on the heels of the renaming of Oculus' annual event, Oculus Connect, which will now take place on September 16 under the its new title, Facebook Connect. This event is rumored to feature the reveal for the next Oculus Quest iteration, and it's unclear now if new products in Facebook's VR line will continue to bear the Oculus branding.
In a post on Tech@Facebook, the move was described as a means to make clearer which VR projects were owned by Facebook. The social media company purchased Oculus in 2014 and has allowed it to operate under that name since.
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