After weeks of rumors and leaks, Nvidia finally revealed three new GPUs in its RTX 30 series, all sporting the new Ampere architecture underneath. If there's one thing speculation before the event drove home, it was that these cards were going to be expensive. And while that's certainly true for the flagship, Nvidia uncharacteristically got very aggressive with the pricing for the two cards most people will likely buy.
Nvidia revealed the RTX 3070, the RTX 3080, and the RTX 3090 during its GeForce Special Event, which Nvidia billed as the biggest generational leap forward in the last 20 years of GPUs. On paper, those claims seem sound. The RTX 3070 was described as faster than Turing's flagship card, the RTX 2080 Ti, while the RTX 3080 boasts twice the performance of the RTX 2080. The RTX 3090, this generation's Titan card, is in a league of its own--and with a price point of $1500, it's not for even most enthusiast PC builds.
The pricing on both the RTX 3070 and RTX 3080 came as a bit of a shock though. The least powerful card in Nvidia's new range boasts better performance that its previous flagship while also costing less than half. Today, a RTX 2080 Ti can still run just over $1000 (not far off what it launched at), while the RTX 3070 launches at just $500 in October.
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