Madden NFL 21's cover is striking and unique. In fact, it's perhaps the biggest departure from the norm in the history of the franchise. As it turns out, there is a good reason for that.
Under normal circumstances, EA Sports would conduct an in-person photo shoot with the year's cover athlete--this year's it's Lamar Jackson of the Baltimore Ravens. A physical photo shoot wasn't possible this year due to COVID-19. So EA Sports contacted the Baltimore Ravens and asked if they could use some of team photographer Shawn Hubbard's photos. Hubbard said on the Ravens website that it was a "huge honor" to work with EA on this, even if he doesn't have much familiarity with the game series.
"We were on lockdown with COVID and I know they usually have a shoot for it. It just wasn't something I expected with all the other bad news happening. … I'm a little embarrassed to say that I've never played Madden--ever. Maybe they'll send me a copy and I'll get started," Hubbard said.
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