With Star Wars, EA has one of the most sought-after licenses in all of entertainment--and the company plans to take full advantage of it. In a "fireside chat," EA executives spoke about how the company plans to "double down" on Star Wars after the huge success of Star Wars: Battlefront 1 and 2, Galaxy of Heroes, and Jedi Fallen Order more recently.
"Up is my hope--up and to the right," EA CEO Andrew Wilson said about where he hopes the company will take Star Wars in the future. "We have a tremendous relationship with Disney. We have a tremendous relationship with Lucas. We have a longstanding relationship with them going all the way back to Star Wars The Old Republic that we launched in 2011."
Wilson called out Star Wars: Battlefront 1 and 2 as top-performers from EA's partnership with Disney on Star Wars. Those games have combined to sell around 35 million copies, he said. Wilson added that the mobile game Star Wars: Galaxy of Heroes has enjoyed "extraordinary" success, and it continues to perform well. Additionally, Star Wars Jedi Fallen Order sold 10 million copies to stand out as another big success.
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