EA has explained why Star Wars: Squadrons--which launches on October 2 for PC, PlayStation 4, and Xbox One--will cost only $40 at launch, much lower than most big-budget games currently releasing on consoles and PC. According to COO and CFO Blake Jorgensen, the game doesn't have the same breadth of content as other more expensive games, as it is more focused on a specific experience.
"We always look at the games and we want to make sure we are providing the greatest value for our players," Jorgensen said. "And, you know, games all have [a] different scale, and most of our games right now have [a] huge scale. We designed [Squadrons] to really focus on what we heard from consumers, which is one of their greatest fantasies, and that's to be able to fly an X-Wing fighter, a Tie Fighter, and be in a dogfight. And so it doesn't have the breadth of some of our games, but it is still an incredible game, and so that's why we chose to price it at a slightly lower level, to also allow access to as many people as possible who have that Star Wars fantasy.
"I think you've seen us over the years differentiate pricing on lots of games. We've differentiated pricing on things like Plants vs. Zombies games because we knew that they were skewed to younger audiences, for example, or maybe didn't have the depth of all of the game modes that you might see in a FIFA or Madden."
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