Amazon Prime Day is finally here and it's one of the best opportunities outside of Black Friday to pick up a new TV for less. Whether you're looking for a budget option or a high-end gaming TV, you'll have some great Prime Day TV deals to choose from, both at Amazon and competing stores like Best Buy, the latter of which is running flash sales every day through Tuesday.
For Prime Day 2021, Amazon is discounting a wide range of Fire TVs from Toshiba and Insignia, starting at just $100 for a 24-inch HD smart TV up to a 65-inch smart 4K TV for $450. These are great options for streaming-focused households or for sticking in a bedroom, gym, or anywhere else you need an extra screen. Prime Day Fire TV deals also include markdowns on a Fire TV 4K Essentials bundle ($56) and the Fire TV gaming bundle ($74), which includes the Luna Controller.
4K TVs from brands like LG and Sony are discounted as well, from the Sony X950H 75-inch 4K Smart TV for $2,000 to the LG 65-inch CX OLED 4K TV, our top pick for gaming, for $1,850. Check out the best Prime Day TV deals available now below--we'll continue updating this story as more great discounts appear online. And if you're looking to upgrade your home theater room further, check out the best Prime Day soundbar deals.