Gaming giant Activision has emerged victorious in a lawsuit brought against it by the makers of Humvee vehicles who claimed the publisher was infringing on their trademark.
A New York judge has dismissed the lawsuit from General Motors, bringing an end to this case. The lawsuit dates back to 2017 when GM sued Activision for trademark infringement, unfair competition, and false advertising, among other things. Activision responded (via The Verge) by saying it had the protection of the First Amendment to use the image of real-world military equipment in its franchise.
Activision's lawyers said GM was acting in bad faith by trying to use a trademark to control the creative use of a US military vehicle paid for by American taxpayers and used in every war and conflict for decades.
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