(Update) Epic just goaded Apple into removing Fortnite from the App Store

3 years 8 months ago

[Update: Epic immediately sued Apple. Shortly after Fortnite was pulled from the App Store, Epic filed a 62-page lawsuit for injunctive relief. The Complaint alleges violations of the Sherman Antitrust Act of 1890, the California Cartwright Act, and the California Unfair Competition Law. The lawsuit was clearly drafted well in advance, as Epic obviously anticipated Apple removing Fortnite.

This saga is going to get very sticky before anything's resolved. That's a fight Epic is willing to take up.]

Fortnite's V-Bucks just got a little cheaper across the board. Epic has permanently discounted the Fortnite currency by 20 percent. Previously, $1 used to get you 100 V-Bucks; now you get the same amount for 80 cents.

The impetus behind this price reduction seems like it's driven entirely by Epic's need to throw a giant "Fuck You" at Apple and Google. Apple's App Store and Google's Play Store's policies have long been in Epic founder Tim Sweeney's crosshairs, as he takes issue with the revenue splits they take. They'll demand up to 30 percent of revenue just for processing payments and being included inside those mobile ecosystems.

Today, Epic launched its own direct payment system on mobile versions of Fortnite and it's awfully compelling to any prospective V-Bucks buyer. Here's what it looks like:

(Update) Epic just goaded Apple into removing Fortnite from the App Store screenshot

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Author
Brett Makedonski