[Update: The official Dead or Alive Twitter has posted a statement regarding the maligned hair colour change system, which reads as follows:
"Dear fans, we hear and acknowledge your disappointment behind our roll out of the new hair color feature for DoA6. We greatly appreciate your feedback, and are working towards a solution that helps to mitigate this issue and will share our plans in the coming days.
We apologize for our misstep, and are working hard to resolve this situation. We thank you in advance for your patience and hope you continue to enjoy DoA6."
One would think a suitable solution would be "Don't charge people real money to change a video game character's hair colour". But we'll see what Koei Tecmo has in store for its community soon.]
Koei Tecmo's Dead or Alive 6 continues to come up with new and egregious ways to treat its dedicated fanbase as walking cash registers. As its reputation as a quality, underdog fighter seemingly falls further away with each new announcement, DoA 6 is now charging players real money in order to change their favourite character's hair colour.
As of Version 1.20, the PS4-exclusive feature lets players spend Premium Tickets, (only purchasable with real dollarydoos), to change a character's bouffant to one of 16 available colours. The double-kicker comes from the fact that this transaction must be made every time you give your character a dye-job, even if you're changing them back to a colour that you've previously purchased. For full disclosure, each colour change only costs around a single dollar, but that somehow makes the whole affair feel more miserly.
Also, for some unknown reason, the hair colour data is not saved server-side, like other in-game purchases. Thus if you delete your save data, you lose your current custom hair colour. DoA site Free Step Dodge has received confirmation from Team NINJA that this is not a bug and that the hair dye system is working "as designed".
