Activision Blizzard brag about weird diversity tool, quickly walk it back after backlash

1 year 10 months ago

Earlier this week, Activision Blizzard published a post on their website about their "Diversity Space Tool". Developed by subsidiary King, it's a tool for rating video game characters along certain axes in order to rate their relative diversity. Several people then pointed out that sounded mildly dystopian.

Yesterday, Activison Blizzard responded, saying that the "prototype is not being used in active game development", and was designed as an optional supplement to other work.

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Author
Graham Smith