In Japan, Snacks Keep Getting Smaller And It Sucks

2 years 4 months ago

In fall 2020, Kit-Kats were released in Japan at a smaller size. At the time, as YouTuber PDS points out, Nestlé said the smaller size was for customers worried about sugar and calories. Maybe that’s true, but in Japan, snacks have been getting smaller and smaller for years, while prices haven’t changed.

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Author
Brian Ashcraft

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