How Star Wars Games Can Flourish Now That EA Lost Exclusivity

4 days 22 hours ago
With the revival of the Lucasfilm Games banner earlier this week and multiple game announcements, including a Ubisoft-developed Star Wars one, the galaxy far, far away is broadening outside the walls of EA Studios. And while the announcement may not be surprising given the turbulent stewardship of Star Wars at EA, it’s still an exciting prospect - one filled with hope for the future of Star Wars games and the potential freedom Lucasfilm Games may now have. In fact, Lucasfilm’s moves in the gaming space this week appear to be following in the footsteps of another Disney-owned entertainment - Marvel. [ignvideo url=""]

There’s Been an Awakening

Lucasfilm Games revives the pre-LucasArts branding from the ‘80s, and evokes classic adventure games like Indiana Jones, Monkey Island, and Sam and Max. However, its name appears to be a nod to the past, not a return to it - Lucasfilm promises to be “the official identity for all gaming titles from Lucasfilm, a name that encompasses the company’s rich catalog of video games and its eye toward the future.” The rebranding announcement preceded the, erm, massive news that Division 2 developer Massive is working on an open-world Star Wars game to be published by Ubisoft, billed as “the beginning of a long-term collaboration with Disney and Lucasfilm Games,” as well as a new Indiana Jones adventure from Wolfenstein studio MachineGames and publisher Bethesda.

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Jonathon Dornbush