At Devcom today, UN Environment's chief of education, youth and advocacy, and Playing for the Planet co-founder, Sam Barratt, called for the games industry to act in the face of the climate crisis.
In a talk entitled "Lessons learned while Playing for the Planet" that he co-hosted with the UN's Lisa Pak, UNEP's Xiao Wang, and Ubisoft's Dominik Kirner, Barratt highlighted the current momentum in the games industry and how it's in a prime position to lead efforts to be greener.
"The opportunity for engagement and connection is limitless," Barratt said, explaining that gamers are no longer playing just to "play" but also to connect and learn, meaning the industry has a fantastic opportunity to send the right message about the climate crisis, but also to be more environmentally-friendly itself.