Steam publishes new graphical asset guidelines, restricting text use

Steam has updated its guidelines regarding graphical assets on the store, with the goal to make them "as clear and straightforward as possible for customers."

In a blog post detailing the new rules, Valve explained that going forward banner images should be restricted to "game artwork, the game name, and any official subtitle" and should not feature:

This applies to any store graphical assets which Steam said "are the banner images (called ‘Capsules’ in Steamworks) that represent your game throughout the store.”

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