1 year 8 months ago
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As of today, Koch Media is no more. Instead, the company will now go by a new moniker: Plaion.
The 28-year-old games publisher unveiled its new logo today, and GamesIndustry.biz spoke to managing director Klemens Kundratitz about the motivations and implications of the overhaul. For starters, he tells us the process originally began as a visual upgrade to modernise Koch's look.
"But the more we thought about it, the more we wanted to go all the way," he told us. "It's more impactful, it's got an external statement but it's also an internal statement to our people. We're opening this new chapter, they're part of this, we're a modern, growing, ambitious, global company, and it's energising people internally.