Google AdMob adds Pangle as a bidding partner

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand.

Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means mobile app developers and publishers can boost their revenue with exclusive ad demand from TikTok for Business advertisers. Google AdMob is Pangle's newest mediation partner, and joins the likes of MAX, ironSource, DT FairBid, Appodeal, AdMost, Nimbus, TradPlus, and TopOn.

Following a successful beta, the product integration is available to all app publishers from today. Mobile publishers and developers that integrate Pangle with Google AdMob will be able to display ads in various non-intrusive formats, including banner ads, interstitial ads, and rewarded video ads that give app users a choice to watch advertising content in return for in-app incentives.

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