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The Lego Group and 2K Games have today announced their long-rumoured multi-title partnership – and both firms tells GamesIndustry.biz that debut title Lego 2K Drive not only represents what to expect from this deal, but also the true potential for Lego in the realm of video games.
Reports that the two companies have been working together first emerged February last year, with leaks in recent weeks of Lego 2K Drive – which has officially been unveiled today – giving the industry and consumers alike a taste of what's to come.
We sat down with Lego Games' head of licensing Kate Bryant and 2K's vice president of global marketing Alison Bakunowich to find out more about how this partnership came to be.