In a heavily redacted response to the UK's Competition and Markets Authority relating to its proposed $69BN USD acquisition of Activision Blizzard, Microsoft has insisted Sony would be able to create its own Call of Duty alternative within the space of 10 years.
Microsoft's newly published document has been submitted in response to the CMA's recent Remedies Hearing, discussing stipulations the regulator may insist upon before it's prepared to approve the deal. And while much has been redacted, it predominantly presents Microsoft's arguments around why its proposed 10-year deal with Sony to keep Call of Duty on PlayStation, and its signed agreements with Nvidia, should be sufficient to satisfy the CMA's concerns.
Among all this, though, is the nugget from Microsoft that 10 years should be ample time for Sony to whip up a Call of Duty competitor of its own - while glossing over the rather obvious fact Activision's shooter has had over 20 years to build the kind of brand recognition that's turned it into the juggernaut gaming franchise it is today.